The fitness industry is booming, with the global market projected to reach $434 billion by 2028. For content creators, fitness bloggers, and influencers, this presents an incredible opportunity to monetize your passion through affiliate marketing. Whether you’re promoting supplements, workout equipment, or certification programs, fitness affiliate programs offer competitive commission rates and strong earning potential.
According to recent data, the average website in the health and fitness space earns over $7,000 per month through affiliate marketing. With commission rates ranging from 4% to 60%, and some programs offering lifetime recurring commissions, there’s never been a better time to partner with fitness brands.
This comprehensive guide covers the top fitness affiliate programs, complete with commission rates, cookie durations, and direct sign-up links to help you maximize your earnings.
TOP FITNESS AFFILIATE PROGRAMS
1. Fanfuel
Commission: 40-60% per sale (varies by brand)
Cookie Duration: 30-45 days (varies by offer)
Minimum Payout: $100
Payment Methods: Bank transfer, PayPal, Wire Transfer, Payoneer
Payment Frequency: Weekly (or bi-weekly, monthly, quarterly by request)
Special Features:
- Lifetime commissions on repeat customer orders
- 10% second-tier commission for referring other affiliates
- Weekly payouts for consistent cash flow
- Direct partnership with supplement brands (no middleman)
- First-touch attribution tracking
Best For: Affiliates promoting supplements and nutrition products with audiences interested in bodybuilding and wellness.
2. Rogue Fitness
Commission: 4% per sale
Cookie Duration: Indefinite (cookies and IPs stored permanently)
Average Order Value: $1,000+
Minimum Payout: $100
Payment Methods: PayPal
Special Features:
- Indefinite cookie duration gives you credit for all future purchases
- Premium-grade equipment with high price points
- Official supplier to CrossFit Games
- Strong brand loyalty and recognition
- Despite lower percentage, high AOV means $40+ per typical sale
Best For: CrossFit enthusiasts, home gym builders, and serious fitness equipment reviewers.
3. Bodybuilding.com
Commission: 8% for new customers, 3% for returning customers
Cookie Duration: 7-14 days (single-use cookie)
Average Order Value: $93.64
Conversion Rate: 6.97%
Platform: Impact Radius / ShareASale
Minimum Payout: $45-$100 (varies by network)
Special Features:
- Promote both store products and BODYFIT subscription service
- BODYFIT: $6.99/month or $39.99/year subscription
- 19,000+ articles, 1,700+ recipes, 3,000+ free videos
- Extensive marketing materials (banners, text links, articles)
- Transactions lock after 30 days, paid 15 days later
Best For: Bodybuilding bloggers, supplement reviewers, and fitness content creators.
4. Life Fitness
Commission: 8% per sale
Cookie Duration: 30 days
Average Order Value: $3,000+
Potential Commission per Sale: ~$240
Special Features:
- Over 40 years in business with strong brand recognition
- Commercial-grade equipment trusted by gyms worldwide
- High-ticket items mean substantial commissions
- Bonuses and incentives for top-performing affiliates
- Dedicated affiliate manager support
Best For: Affiliates targeting serious fitness enthusiasts and home gym investors.
5. TRX Training
Commission: 10% starting rate (potential to increase)
Cookie Duration: 30 days
Average Order Value: $200
Platform: AvantLink
Special Features:
- Dedicated affiliate support team
- Quarterly high-value performance contests
- World-class suspension training equipment
- Appeals to all fitness levels from beginners to pro athletes
- Portable and versatile product line
Best For: Functional fitness enthusiasts, travel fitness bloggers, and home workout advocates.
6. Horizon Fitness
Commission: 8% per sale
Cookie Duration: 30 days
Average Order Value: ~$800
Special Features:
- Customer financing options boost conversion rates
- Dedicated program manager for personalized support
- Focus on durable cardio equipment (treadmills, ellipticals, bikes)
- Affordable pricing compared to competitors
- 30-day cookie duration
Best For: Home fitness equipment reviewers and cardio-focused content.
Link: Available through affiliate networks
7. MyProtein
Commission: 4.8-8% per sale (varies by region)
Cookie Duration: 30 days
Average Order Value: $90+
Platform: Awin
Contact: [email protected]
Special Features:
- Europe’s #1 sports nutrition brand
- Over 350+ products (protein, vitamins, supplements, apparel)
- Strong conversion rates and customer retention
- Exclusive affiliate promotions
- In-house affiliate team for direct support
- Ships to over 70 countries
Best For: Supplement reviewers and nutrition-focused fitness content.
8. Muscle & Strength
Commission: 10% per sale
Cookie Duration: 30 days
Platform: CJ Affiliate
Special Features:
- Over 10,000 free workout and nutrition resources
- 7,000+ products available
- 250+ supplement deals
- Extensive marketing materials (banners, text links)
- Strong brand recognition and traffic
Best For: Fitness bloggers creating workout plans and supplement guides.
9. Onnit
Commission: 15% per sale + $10 bonus for free trial sign-ups
Cookie Duration: 45 days
Platform: Impact
Requirements: Minimum 5,000 social media followers preferred
Special Features:
- Celebrity endorsements (Joe Rogan promotes Alpha BRAIN)
- Premium supplements and unique fitness equipment (Primal Bells)
- Science-backed products with strong credibility
- Longer cookie duration (45 days)
- Real-time tracking through Impact platform
Best For: Wellness influencers and podcast-focused content creators.
10. Peloton Apparel
Commission: 12% of sales (6% on Lululemon x Peloton items)
Cookie Duration: 30 days
Platform: FlexOffers / Awin (UK)
Special Features:
- Premium performance wear and athleisure
- Strong brand loyalty from Peloton community
- High-quality promotional assets
- Note: Peloton equipment affiliate program available through Awin (UK: 3-8% commission)
Best For: Athleisure and activewear content creators.
11. NASM (National Academy of Sports Medicine)
Commission: Flat $25 per sale
Cookie Duration: 30 days
Special Features:
- One of the most prestigious fitness certifications
- Multiple certification options (CPT, nutrition coach, bundles)
- Strong recognition among employers
- Appeals to aspiring fitness professionals
- Flat commission regardless of package price
Best For: Fitness career and education content creators.
12. ACE (American Council on Exercise)
Commission: 7% per sale
Cookie Duration: 30 days
Special Features:
- Well-respected certification alongside NASM
- Programs for personal trainers, group fitness instructors, health coaches
- Strong industry recognition
- Extensive training and education resources
Best For: Career-focused fitness content and certification guides.
13. Transparent Labs
Commission: Up to 20%
Special Features:
- Clean supplements with no artificial ingredients
- No proprietary blends
- Science-backed formulations
- Appeals to health-conscious audiences
- Detailed product research available
Best For: Clean eating and natural supplement advocates.
14. BODi (formerly Beachbody)
Commission: Up to 20% per sale
Cookie Duration: 30 days
Special Features:
- Fitness programs, nutrition, and wellness coaching
- Holistic approach to health and wellness
- Promotional materials and performance tracking
- Accessible product range
- Global availability
Best For: Lifestyle and wellness content creators focusing on complete fitness programs.
QUICK COMPARISON TABLE
| Program | Commission | Cookie Duration | Best For |
|---|---|---|---|
| Fanfuel | 40-60% | 30-45 days | Highest commission |
| Rogue Fitness | 4% | Indefinite | High-ticket equipment |
| Life Fitness | 8% | 30 days | Premium equipment |
| Bodybuilding.com | 8%/3% | 7-14 days | Supplements & info |
| TRX Training | 10% | 30 days | Portable equipment |
| MyProtein | 4.8-8% | 30 days | European market |
| Onnit | 15% | 45 days | Premium supplements |
| BODi | 20% | 30 days | Complete programs |
KEY INSIGHTS
Highest Commission Rates: Fanfuel (40-60%), Transparent Labs (20%), BODi (20%)
Best for High-Ticket Sales: Life Fitness ($3,000 AOV), Rogue Fitness ($1,000+ AOV), Horizon Fitness ($800 AOV)
Best Cookie Duration: Rogue Fitness (indefinite), Onnit (45 days), Fanfuel (30-45 days)
Best for Recurring Income: Fanfuel (lifetime commissions on repeat orders), Bodybuilding.com (3% on returning customers)
FREQUENTLY ASKED QUESTIONS
What are fitness affiliate programs?
Fitness affiliate programs are partnerships between brands and content creators where you earn a commission for promoting fitness products, equipment, supplements, or services through unique tracking links. When your audience makes a purchase using your link, you receive a percentage of the sale.
How much can I realistically earn from fitness affiliate programs?
Earnings vary widely based on your audience size, engagement, and niche. According to industry data, the average fitness affiliate website earns over $7,000 per month. Beginners might start with $100-500 monthly, while established influencers can earn $10,000+ per month. With high-commission programs like Fanfuel (40-60%), just 10 sales at $50 each could net you $300 per month.
Which fitness affiliate program pays the most?
Fanfuel offers the highest commission rates at 40-60% per sale, plus lifetime commissions on repeat orders. However, programs like Life Fitness and Rogue Fitness can be more lucrative due to high average order values ($3,000 and $1,000+ respectively), even with lower percentage rates (8% and 4%).
Do I need a website to join fitness affiliate programs?
While most programs prefer affiliates with active websites or blogs, some accept social media influencers with substantial followings (typically 5,000+ followers). However, having a website gives you more control, better conversion rates, and is generally more sustainable long-term.
What’s a cookie duration and why does it matter?
Cookie duration is the time window after someone clicks your affiliate link during which you’ll still earn a commission if they make a purchase. For example, with a 30-day cookie, if someone clicks your link today but purchases in two weeks, you still get credit. Rogue Fitness offers indefinite cookies, meaning you earn from any future purchases.
Can I promote multiple fitness affiliate programs?
Absolutely! Most successful fitness affiliates promote multiple programs to diversify income and provide comprehensive recommendations. You might promote equipment from Rogue Fitness, supplements from MyProtein, and certifications from NASM all on the same platform.
What’s the difference between CPA, CPS, and recurring commissions?
- CPS (Cost Per Sale): You earn a one-time commission when someone makes a purchase
- Recurring commissions: You earn ongoing commissions on repeat purchases (offered by Fanfuel and some subscription services)
- CPA (Cost Per Action): You earn when someone completes an action like signing up for a free trial
How long does it take to get approved for fitness affiliate programs?
Approval times vary by program. Some approve within 24-48 hours (like Bodybuilding.com), while others may take 5-7 days to review your application. Premium programs like Onnit may have stricter requirements and longer review periods.
Do I need to disclose affiliate links?
Yes, legally you must disclose affiliate relationships to your audience. In the US, the FTC requires clear disclosure. Simply add statements like “This post contains affiliate links” or use #ad on social media. Transparency builds trust and is legally required.
What’s the best niche within fitness affiliate marketing?
The most profitable niches include: home gym equipment (growing post-pandemic), supplements and nutrition (evergreen demand), fitness certifications (high-value sales), and wearable technology. Choose a niche you’re passionate about and knowledgeable in for best results.
When do affiliate programs pay out?
Payment schedules vary:
- Weekly: Fanfuel
- Bi-weekly: Some programs upon request
- Monthly: Most programs (typically 30-45 days after sale)
- Minimum thresholds range from $25-$100 before payout
What payment methods do fitness affiliate programs use?
Common payment methods include PayPal, bank transfer/ACH, wire transfer, and Payoneer. Check each program’s specific payment options before joining.
Can international affiliates join these programs?
Many programs accept international affiliates, though some are region-specific. Fanfuel accepts worldwide traffic, MyProtein operates in 70+ countries, and most major programs welcome global affiliates. However, commission rates and available products may vary by region.
FINAL THOUGHTS
The fitness affiliate marketing space offers exceptional opportunities for content creators to build sustainable income streams. Whether you’re just starting out or looking to diversify your existing affiliate portfolio, the programs listed above provide excellent earning potential with reputable brands.
Focus on programs that align with your audience’s interests, provide value through honest recommendations, and create quality content that helps people achieve their fitness goals. Success in affiliate marketing comes from building trust with your audience and recommending products you genuinely believe in.
Start with 2-3 programs that best match your niche, track your results, and scale up as you learn what resonates with your audience. With dedication and strategic promotion, fitness affiliate marketing can become a significant revenue source for your online business.
