Best Affiliate Programs by Category (2025)

best affiliate programs by vertical

The affiliate marketing landscape has exploded in 2025, with the industry now valued at over $17 billion globally. But here’s the challenge: with thousands of programs available, how do you know which ones actually pay well, convert effectively, and align with your audience?

After analyzing commission rates, conversion data, and payout structures across hundreds of affiliate programs, we’ve compiled the most comprehensive guide to high-performing affiliate opportunities across every major vertical.

From fashion and beauty to electronics and travel, this guide reveals the programs that successful affiliates are using to generate serious income.

Key Performance Indicators to Consider:

  • Commission Rates: Range from 1-10% depending on category (Amazon: 1-10%, luxury brands often higher)
  • Cookie Duration: Typically 24 hours (Amazon) to 90 days (some specialty programs)
  • Average Order Value: Varies significantly by vertical (baby gear: $250+, tools: $50-200)
  • Conversion Rates: Higher for established brands (Amazon ~10%, specialty brands 2-5%)
  • Payment Terms: Weekly to monthly payments, minimum thresholds vary
  • Marketing Support: Quality of promotional materials and tools varies by network

Pro Tips for Success:

  1. Focus on High-Value Categories: Baby gear, outdoor equipment, and luxury goods typically have higher order values. 
  2. Build Niche Authority: Specialize in 1-2 verticals for better conversion rates
  3. Leverage Seasonal Trends: Back-to-school, holiday shopping, outdoor seasons
  4. Content Strategy: Product reviews, comparison guides, and educational content perform best
  5. Email Marketing: Build lists around specific product categories for repeat promotions

Major Affiliate Networks Quick Links:

Top Affiliate Programs by Category

Fashion & Apparel

General Fashion

Luxury Fashion

Activewear / Athleisure

Footwear

Children’s Clothing

Formal Wear / Suits

Accessories (bags, jewelry, watches)

Beauty & Personal Care

Cosmetics

Skincare

Hair Care

Fragrances

Men’s Grooming

Spa Products

Health & Wellness

Vitamins & Supplements

Medical Supplies

Fitness Equipment

Natural/Organic Products

Sexual Wellness

Home & Garden

Furniture

Home Décor

Appliances

Kitchenware

Gardening Tools & Supplies

Lighting

Mattresses & Bedding

Electronics

Consumer Electronics

Computers & Accessories

Mobile Phones

Gaming Consoles

Smart Home Devices

Cameras

Grocery & Food

Supermarkets

Specialty Foods

Organic Groceries

Meal Kits

Snacks & Beverages

Alcohol & Wine

Baby & Kids

Baby Gear (Strollers, Carriers)

  • Magic Beans – Premium strollers, car seats, carriers from brands like Britax, Nuna, Clek
  • Stokke – Premium children’s products specializing in family enhancement
  • Posh Baby & Kids – High average order value (~$250), luxury baby gear

Toys

  • Melissa & Doug – Educational toys, strong brand recognition
  • Finn + Emma – Organic clothing and toys for babies/toddlers
  • Amazon Associates – 3% commission on toys, 24-hour cookie duration

Kids’ Apparel

  • Jane Preferred – Stylish children’s clothing with solid commission structure
  • Cracked Soda – Trendy toddler fashion pieces

Diapers & Wipes

  • HealthyBaby – Safe, everyday baby essentials
  • BabyEarth – Comprehensive baby care products
    • Commission: Variable rates
    • Link: [Contact for affiliate program details]

Educational Products

  • Buy Buy Baby – Wide range of educational and developmental products

Sporting Goods & Outdoor

Fitness Gear

  • Dick’s Sporting Goods – Comprehensive fitness equipment and apparel
  • Public Lands – Outdoor gear with sustainability focus

Camping Equipment

  • REI Co-op – Industry leader since 1938, vast selection, expert advice
  • Bass Pro Shops – Premier destination for outdoor gear and camping equipment
  • GSI Outdoors – Specialized camping cookware and gear

Bicycles

  • EVO – 5% commission rate, 30-day cookie duration, regular promotions
    • Commission: 5%, 30-day cookie
    • Link: [Contact for affiliate program details]
  • Backcountry – Wide selection of cycling gear and equipment

Sports Apparel

  • Columbia Sportswear – Innovative technologies like Omni-Heat, Olympic sponsorships
  • Patagonia – Ethical outdoor apparel with strong brand loyalty

Hunting & Fishing Gear

  • Bass Pro Shops – Comprehensive hunting and fishing tackle selection
  • Survival Frog – Survival and ultralight gear specialization

Automotive

Auto Parts & Accessories

  • Amazon Associates – Wide variety of automotive parts and accessories
  • AutoZone – Leading auto parts retailer with strong affiliate program

Car Care Products

  • Chemical Guys – Premium car care and detailing products
  • Meguiar’s – Professional-grade car care solutions

Tires

  • Tire Rack – Comprehensive tire selection and services
  • Discount Tire – Competitive pricing and wide selection

Motorcycles & Gear

  • RevZilla – Motorcycle gear and accessories specialist
  • Cycle Gear – Motorcycle apparel and equipment

Pets

Pet Food

  • Chewy – Leading online pet retailer with excellent conversion rates
  • Petco – Comprehensive pet food selection

Pet Toys

  • BarkBox – Monthly subscription service for pet toys and treats
  • Pet Pro Supply Co. – Wide variety of premium pet supplies
    • Commission: Variable rates
    • Link: [Contact for affiliate program details]

Pet Grooming

  • Pet Pro Supply Co. – Professional grooming supplies and equipment
    • Commission: Variable rates
    • Link: [Contact for affiliate program details]
  • Petco – Grooming tools and supplies

Pet Health Products

  • 1-800-PetMeds – Veterinary medications and health products
  • Petco – Health and wellness products for pets

Books, Music & Media

Bookstores

  • Amazon Associates – Vast book selection, competitive commissions
  • Barnes & Noble – Traditional bookstore with affiliate program

Music Instruments & Gear

  • Guitar Center – Leading musical instrument retailer
  • Sweetwater – Professional audio equipment and instruments

Vinyl/CDs

  • Amazon Associates – Extensive music collection
  • Discogs – Marketplace for vinyl and rare music
    • Commission: Variable rates
    • Link: [Contact for affiliate program details]

Magazines & Newspapers

  • DiscountMags – Magazine subscription service
  • Amazon Associates – Digital and print magazine subscriptions

Office & School Supplies

Office Furniture

  • Staples – Comprehensive office furniture selection
  • Office Depot – Business furniture and supplies

Printers & Paper

School Supplies

  • Amazon Associates – Back-to-school supplies and educational materials
  • Target – School and office supplies

Business Equipment

  • Best Buy – Electronics and business equipment
  • Staples – Business solutions and equipment

Luxury & Designer Goods

High-End Watches

  • Tourneau – Luxury watch retailer
  • Chrono24 – Luxury watch marketplace
    • Commission: Variable rates
    • Link: [Contact for affiliate program details]

Fine Jewelry

  • Blue Nile – Online diamond and jewelry retailer
  • Tiffany & Co. – Luxury jewelry brand

Designer Fashion

  • Net-A-Porter – Luxury fashion retailer
  • Farfetch – Global luxury fashion platform

Collectibles

  • eBay – Collectibles marketplace
  • Heritage Auctions – High-end collectibles and art
    • Commission: Variable rates
    • Link: [Contact for affiliate program details]

DIY, Tools & Hardware

Hand Tools

  • Home Depot – Comprehensive tool selection
  • Amazon Associates – Wide variety of hand tools

Power Tools

  • DeWalt – Professional power tools
  • Milwaukee Tool – Heavy-duty power tools

Paint & Hardware

  • Sherwin-Williams – Paint and coating products
  • Home Depot – Hardware and paint supplies

Construction Materials

  • Lowe’s – Building materials and supplies
  • Home Depot – Construction and building materials

Travel & Luggage

Luggage & Bags

  • Samsonite – Premium luggage brand
  • Away – Modern travel luggage and accessories

Travel Accessories

  • Eagle Creek – Travel gear and accessories
  • Pacsafe – Security-focused travel products

Travel Booking

Commission Rate Summary by Category:

Highest Commissions (8-10%+):

  • Luxury beauty products (Amazon: 10%)
  • Premium baby gear (Stokke: 10%)
  • REI outdoor gear (5-8%)
  • Viator tours (8%)

Mid-Range Commissions (4-7%):

  • Amazon general categories (4-5%)
  • Automotive parts (4.5%)
  • Physical books (4.5%)
  • Sandals Resorts (4%)

Lower Commissions (1-3%):

  • Amazon Fresh/Grocery (1-2%)
  • General electronics (2-4%)
  • Some clothing categories (3-4%)

Ready to Start Earning?

Once you find the perfect affiliate programs for your niche, head over to Whazzuup to discover the exact questions people are asking right now so that you can create the content that’s needed and distribute where it’s needed.