All content ultimately answers a question. Questions from your audience, questions from your buyers, and questions from your target market.
- What is the best way to get rid of a cold?
- Why can’t I lose weight?
- Where is all my money going?
- What is the best treadmill for seniors?
Content should answer these questions.
The problem?
The keyword-first approach doesn’t help you directly answer these questions. It leaves your audience out of it. Chasing keywords is like chasing your shadow. It’s chasing an algorithm.
Why? People aren’t asking Google – they’re asking other people. They ask other people through communities like Reddit, Quora, social media, and other forums.
Consider The Statistics
Reddit dominates search.
According to Exploding Topics, out of 8.4 million Reddit-related keywords, the most-searched is simply “reddit.” It pulls in about 13.6 million searches every month—over 45 times more than any other keyword tied to the platform.
As of 2024, Quora has over 400 million active monthly users. In July alone, it logged around 894 million visits, including repeat sessions, anonymous users, and bots. Visitors spend anywhere from 4 to 11 minutes per session—strong engagement by any standard.
And for advertisers, Quora Ads continue to deliver, generating up to 4x more conversions than other platforms (Siteefy).
So how many question are asked in Reddit and Quora that aren’t asked directly to google?
A lot.
And isn’t this the ultimate challenge? Answering questions well before competitors do?
Being first?
How to turn questions into content
Analyze intent of the questions
The first step in turning questions into content is by analyzing/understanding the intent behind the question. Intent tells us what the asker hopes to gain from the question.
What’s in it for them?
What’s the next step after their question is answered?
For example, when someone asks “where can I find gluten free salad dressing” they’re likely to purchase.
If someone asks “why are Pomeranians so annoying?” They’re seeking an answer, but they likely won’t take action after they get answers.
If you’re selling a product or service, your goal is to answer high intent questions – that signal buying.
It’s not that other questions aren’t important, it’s just that the intent is different. The key is finding out the intent of your audience, so you can craft killer content for them.
Whazzuup scans Reddit and Quora and uses AI (Claude) to analyze and retrieve intent for you. We even suggest questions related by intent. So you can prioritize and refine a strategy.
So, by searching “Dancing shoes” –
Create strategy around the content
Your challenge is to answer the question. You’ve got to craft something that will invite the asker, and those interested, in your answer. Whazzuup lets you ideate on how to craft content around the question.
For example, what is the best workout for legs?
- 10 exercises to blast your quads
- How to recover from an intense leg day
- Stretching after a leg workout: what you need to know.
There are so many ways you can build content off of one simple question. It doesn’t stop there, Whazzuup lets you go deeper by showing you related questions from reddit.
Distribute Content
Here’s one thing that most SEO strategy leaves out – distribution. Where are places that you can show your content and get eyeballs instantly? Not when Google indexes and ranks you (if they ever do) but right now.
The value of using question as content inspiration is that you’ll always have a built in audience who is looking for a good answer.
In our situation, that place is Reddit or Quora. You’re not just answering the ether, you can direct people directly to your content.
Once you write your content, Whazzuup can help you craft the perfect response.
Conclusion
So, are you ready for the shift? Stop searching for keywords and start answering questions. Get converting traffic sooner and sign up today to start your free trial.
